The Pacifico brand is about journeying off the beaten path and discovering new things. To celebrate this mindset and lifestyle, we printed the GPS coordinates of incredible locations on their iconic, yellow bottle caps.

See more about the locations at DiscoverPacifico.com

Work completed while employed at GSD&M.

Full Credits:

TV
Agency: GSD&M

Client: Pacifico
Title: Cliff Jumping and Spearfishing
Launch Date: 6/2/14
Chief Creative Officer: Jay Russell
Creative Director/AD: Joel Davis
Creative Director/Writer: Andy Miller
ACD/Art Director: Matt Barker
ACD/Writer: Phil Davies
Writer: Jon Miller
Art Director: Nathan Hardy
Account Service: Jeff Orth and Mario Solis
Executive Producer: Laura Busino
Producer: Taylor Johns
Print/Art Producer: Kelly Grant
Project Manager: Marlo Gil
Business Affairs: Danielle Ivicic
Experience and Insights: John D’Acierno
Production Company: Milkt Films
Director: Taylor Steele
Executive Producer: Lindha Narvaez
Editorial Company: Beast
Editor: Sam Selis

Web
Agency: GSD&M

Client: Pacifico
Title: DiscoverPacifico.com
Launch Date: 4/15/14
Chief Creative Officer: Jay Russell
Creative Director/AD: Joel Davis
Creative Director/Writer: Andy Miller
Account Service: Jeff Orth and Mario Solis
Executive Producer: Paul Gallardo
Business Affairs: Danielle Ivicic
Experience and Insights: John D’Acierno
Production Company: Welikesmall

Hockey Fácil is a project born out of my own search for an outlet to practice and improve my Spanish, and a passion for wanting to grow the game that I love. Today, it has grown into the largest Spanish-language hockey channel on YouTube.

Some guys work on cars on the weekend. My car is a fake skateboard company.

The Austin Ice Bats were a minor league hockey team that played in the WPHL and later the CHL from 1996 to 2008 with a cult-like fan base and a strong penchant for creating horribly beautiful jerseys. This was a self-initiated weekend project imagining what the Ice Bats might look like if they were still around today.

Various proposed patch designs for Texas Tourism.

Work completed while employed at Slingshot.

Demonstrating a product that produces air isn't very interesting to watch. But it still has a story to tell. So to highlight its features and show how it works, we created a few simple stories using dozens of paper textures and colors and stop-motion photography. 

Work completed while employed at GSD&M.

Chief Creative Officer: Jay Russell
Creative Director/AD: Sean Keith
Creative Director/Writer: Ray Longoria
Writer: Jon Miller
Art Director: Nathan Hardy
Producer: Aurora Reyes
Project Manager: Lauren Bowen
Production Company: Shilo
Director: Daniel Cohen

My Wednesday night pick-up ball hockey group needed some more formal branding as we began to grow into a larger organized league. The armadillo was a natural mascot choice being the Texas state ball-shaped mammal.

Proposed branding for the University of North Texas Autism Center.

Lennox products go through a rigorous and thorough testing process to ensure the most quiet, efficient, and user-friendly HVAC products on the market. We went to their facility in Dallas to see what it was all about.

Work completed while employed at GSD&M.

Full Credits:

Agency: GSD&M

Client: Lennox
Chief Creative Officer: Jay Russell
Creative Director/AD: Sean Keith
Creative Director/Writer: Ray Longoria
Writer: Jon Miller
Jr Art Director: Nathan Hardy
Account Service: Claire Tudor
Producer: Aurora Reyes
Project Manager: Lauren Bowen
Experience and Insights: John D’Acierno
Production Company: The Bear Media
Director: Ben Steinbauer
Editorial Company: Kino Eye Post
Editor: Stephen Bohls

Lennox is on a mission to create perfect air, so they're learning everything there is to know about it - purity, humidity, energy efficiency, you name it. Turns out, nature offers a wealth of information on those subjects, so we traveled to the Toronto Zoo to learn more.

Work completed while employed at GSD&M.

Full Credits:

Agency: GSD&M

Client: Lennox
Chief Creative Officer: Jay Russell
Creative Director/AD: Sean Keith
Creative Director/Writer: Ray Longoria
Writer: Jon Miller
Jr Art Director: Nathan Hardy
Account Service: Claire Tudor
Producer: Aurora Reyes
Project Manager: Lauren Bowen
Experience and Insights: John D’Acierno
Production Company: The Bear Media
Director: Ben Steinbauer
Editorial Company: Kino Eye Post
Editor: Stephen Bohls

Facebook promotion that just so happened to be running during the Olympics. Any thematic relation to the Olympics is purely coincidental and completely unrelated.

Work completed while employed at Cactus.

Creative Director: Matt Chiabotti
Writer: Kevin Simcox