The Pacifico brand is about journeying off the beaten path and discovering new things. To celebrate this mindset and lifestyle, we printed the GPS coordinates of incredible locations on their iconic, yellow bottle caps.

See more about the locations at DiscoverPacifico.com

Work completed while employed at GSD&M.

Full Credits:

TV
Agency: GSD&M

Client: Pacifico
Title: Cliff Jumping and Spearfishing
Launch Date: 6/2/14
Chief Creative Officer: Jay Russell
Creative Director/AD: Joel Davis
Creative Director/Writer: Andy Miller
ACD/Art Director: Matt Barker
ACD/Writer: Phil Davies
Writer: Jon Miller
Art Director: Nathan Hardy
Account Service: Jeff Orth and Mario Solis
Executive Producer: Laura Busino
Producer: Taylor Johns
Print/Art Producer: Kelly Grant
Project Manager: Marlo Gil
Business Affairs: Danielle Ivicic
Experience and Insights: John D’Acierno
Production Company: Milkt Films
Director: Taylor Steele
Executive Producer: Lindha Narvaez
Editorial Company: Beast
Editor: Sam Selis

Web
Agency: GSD&M

Client: Pacifico
Title: DiscoverPacifico.com
Launch Date: 4/15/14
Chief Creative Officer: Jay Russell
Creative Director/AD: Joel Davis
Creative Director/Writer: Andy Miller
Account Service: Jeff Orth and Mario Solis
Executive Producer: Paul Gallardo
Business Affairs: Danielle Ivicic
Experience and Insights: John D’Acierno
Production Company: Welikesmall