Lennox is on a mission to create perfect air, so they're learning everything there is to know about it - purity, humidity, energy efficiency, you name it. Turns out, nature offers a wealth of information on those subjects, so we traveled to the Toronto Zoo to learn more.

Work completed while employed at GSD&M.

Full Credits:

Agency: GSD&M

Client: Lennox
Chief Creative Officer: Jay Russell
Creative Director/AD: Sean Keith
Creative Director/Writer: Ray Longoria
Writer: Jon Miller
Jr Art Director: Nathan Hardy
Account Service: Claire Tudor
Producer: Aurora Reyes
Project Manager: Lauren Bowen
Experience and Insights: John D’Acierno
Production Company: The Bear Media
Director: Ben Steinbauer
Editorial Company: Kino Eye Post
Editor: Stephen Bohls